A website today is a very important tool for your business. It provides you a platform to connect with new customers, communicate with customers, show off your work and your services and help you grow your business.

A website that looks good to you doesn’t mean that it’s a website that will make you money. Today, with so many website builders out there, there seems to be a misconception that all websites are the same. While almost any website is better than no website, websites are far from all being equal.

There are many things that go on in the background of a good website that help them perform well and tie in the full marketing campaign.

While social media and other managed platforms are an amazing addition to a website, your own website (in most cases) should not be left out.