PPC stands for “pay per click” advertising. This is where you pay to list your website or campaign in a desirable position and there is generally a cost every time someone clicks on one of your ads.

PPC advertising is a great way to get almost instant exposure for your business in front of your customers and it’s also a great long term solution for many businesses as well.

Paid advertising is not a “set it and forget it” process. It requires research, monitoring, and regular adjustments based on the data of the campaign, in order to keep campaigns running smoothly and/or to improve them. Since paid advertising relies on bidding against other advertisers, it is constantly evolving since the costs and performance are directly correlated to other advertisers as well as campaign performance variables.

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