Your website is not only meant to look nice, it should serve a purpose. Most of the time, this purpose is to grow your company by leveraging your website to gain more clients.
When a potential customer visits your site, you want it to be easy for them to become a customer. You want them to have easy access to contact information, a form for a quick contact or contact request, or you may want the checkout process on your e-commerce site to be quick and simple.
In a nutshell, you don’t want it to be hard or cumbersome for your audience to convert to customers.
With conversion optimization we use experience and data to optimize your site to it’s best conversion rate.
We do this by using analytics to identify bottlenecks or areas that could use improvement, A/B testing where we can test different versions of a page to see what your audience reacts better to and heat-maps to see what your customers may be clicking on or doing while on your site.